In the age of social media, managing corporate communication during crises has become increasingly complex. The instantaneous speed of communication makes it difficult for organisations to control the narrative. Throw in having to deal with fake news – disinformation and misinformation – into the mix and you have a ripe recipe for a bumpy ride.  

Existing studies suggest that stress affects social media use and has been shown to lead to excessive social media use. Excessive use of social media can lead to detrimental consequences like addiction, anxiety and depression.

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