In 2018, Starbucks was the undisputed leader among China’s coffeehouse chains, with more than 70 percent in market share and 3,600 cafés. The brand’s success was rooted in its core proposition of providing consumers a ‘third place’ (also called di san kong jian in Mandarin)—an escape from both home and the workplace—to relax and indulge themselves. Starbucks had entered China in 1999, and the country (and Asia Pacific overall) was the company’s fastest growing market.
By now, dire prognostications about the economic impact of Covid-19 have been repeated so widely and often that the world is already braced for a tough road ahead.
The secret to retailing success has long been described by the phrase “Location, Location, Location”. That maxim has morphed into to “Convenience, Convenience, Convenience” with the advent of digital technology, observes Jagdish Sheth, Charles H. Professor of Business as Emory University, pointing to the success of Alibaba’s Singles Day sales and Amazon’s one-day delivery service.
The NRF Investigatorship grant will support SMU Professor Archan Misra’s vision of a smart city where humans and devices work collaboratively on projects.
SMU Professor Archan Misra has received a National Research Foundation (NRF) Investigatorship grant to develop new capabilities in ultra-low power sensing and embedded machine intelligence, which can catalyse innovative applications in smart cities, factories and buildings.
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