Inside the Mind of
Tan Hwee Hoon
Tan Hwee Hoon is Associate Professor of Organisational Behaviour & Human Resources with the Lee Kong Chian School of Business, Singapore Management University. Her research focuses on interpersonal trust within organizations and across cultures. In addition to an active research agenda, Hwee Hoon is also actively involved in Executive Teaching, both in English and Chinese. She has trained for major profit and non-profit organizations around the region such Aurecon, BCA (Indonesia), Barclays, BNP Paribas, Credit Suisse, Civil Service College (Singapore), Hyflux, Johnson and Johnson, Ministry of Foreign Affairs-Singapore and ASEAN, Servier, the SingTel group, the SingHealth Academy, Singapore Airlines, Sumitomo Chemicals, IMC Corp, International SOS, among others.
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Generally in Asia, we are collectivistic as a society. So, when it comes to sharing information about a product or service that you think is good with your in-group, your word will be trusted a lot more, which in turn will spread the information a lot further.