Inside the Mind of

Hoe Siu Loon

Hoe Siu Loon serves as the Associate Professor of Information Systems (Practice); Director, MITB (Digital Transformation) Programme at Singapore Management University. His research focuses on Information Systems & Technology.

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  • 8 min read
  • Digital Transformation

Digital transformation is a journey whereby you use technology and data to make your business model more customer-centric so that it creates a positive experience, and your customer benefits.

Hoe Siu Loon, Start small, finish big: 8 building blocks for digital transformation