Inside the Mind of

Fang Xin

Fang Xin is an Associate Professor of Operations Management at the Lee Kong Chian School of Business, Singapore Management University (SMU). He researches competition and cooperation in supply chains, corporate social responsibility, and the digital economy, including online platforms and social and economic networks. Fang Xin is the Program Director of the PhD in Business programme at SMU. His research has also been published in journals such as Manufacturing & Service Operations Management, Production and Operations Management, and Operations Research.


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“As e-commerce becomes more prevalent, last mile delivery has to be managed well to ensure that resources are not strained and vehicular pollution does not impact human health. Using a centralised or a peer-to-peer delivery approach depends on many factors to succeed”

Fang Xin, Two Approaches to Urban Last Mile Delivery