Zhu Feida is a tenured Associate Professor at Singapore Management University. He is the founder of Symphony Protocol, Pinnacle Lab for Analytics and DBS-SMU Life Analytics Lab, and conference co-chair of KDD 2021. Zhu has focused his career of more than 10 years in data science and academia, is considered a global expert in data mining, AI, and blockchain, and he specialises in helping organizations leverage big data and AI for a wide range of business applications.
Every company recognises the value of personal data because they want to know more about their customers. In this global competition, everybody wants to know more than what they have in their corporate data set, they want to know where you eat and where you hang out. Personal data can help target marketing and risk management.