Inside the Mind of
Yeo Su Lin
Yeo Su Lin serves as an Associate Professor of Communication Management (Practice) at Singapore Management University's Lee Kong Chian School of Business. Her research focuses on Corporate Reputation, Crisis Management and Health Communication. She is also the Director of the Institute of Public Relations-Singapore Management University Alliance (Southeast Asia) and a previous Academic Advisor for Business Major (Communication Management) at SMU.
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[Palliative care and end-of-life communication] is a fairly taboo topic and that makes it to be an under-researched and fairly neglected area not only just in Singapore but in many parts of the world.