Inside the Mind of
Shilpa Madan
Shilpa Madan serves as an Assistant Professor of Marketing at Singapore Management University. Her research focuses on Consumer psychology, Lay theories, Cultural differences, Sustainability and Consumer well-being.
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Our expectations shape our reality. What we want from our jobs, managers, employees, partners, and even the country profoundly affect how successful and satisfied we feel. Research shows that Asians tend to have more broad expectations than people in the West, and this shapes important choices both in personal and professional domains.