Inside the Mind of

Orlando Woods

Orlando Woods serves as Professor of Geography; Associate Dean (Research and Postgraduate Programmes); Course Coordinator for Big Questions and Lee Kong Chian Fellow at Singapore Management University. He is also a Director and Pillar Lead (Urban Life) at Singapore Management University’s Urban Institute. His research focuses on Religion, Cities & Urban Landscapes, Digital Technologies, Space and Social & Cultural Geography. He also teaches Big Questions (Happiness and Suffering) and Digital Cultures at SMU.


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  • Digital Transformation

“Playful urbanism like this is important as it provides a new channel through which people can engage with the city, new ways in which they can attribute meaning to otherwise meaningless places, and new ways in which they can create experiential value for themselves and others.“

Orlando Woods, Who’s that Pokemon? How gamified AR technology changes the way we explore cities