Inside the Mind of

Michelle P. Lee

Michelle P. Lee is an Associate Professor of Marketing (Education) and Associate Provost (Undergraduate Education) at Singapore Management University. She also serves as the Academic Director of the SMU-SUTD Joint Programme. Her research interests include Memory (Implicit Memory, Fluency Effects), The Mere Exposure Effect and Context Effects. Her more recent research has been focused on understanding different models of management education, and the opportunities and challenges faced by schools of business/management. 

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  • 8 min read
  • Sustainable Living

The mere presentation or mention of money can also have subtle effects on one’s behaviours outside of one’s conscious awareness, through the mechanism known as priming.

Michelle P. Lee, Why rewarding sustainable behaviour with money is a bad idea