Inside the Mind of
Michelle P. Lee
Michelle P. Lee is an Associate Professor of Marketing (Education) and Associate Provost (Undergraduate Education) at Singapore Management University. She also serves as the Academic Director of the SMU-SUTD Joint Programme. Her research interests include Memory (Implicit Memory, Fluency Effects), The Mere Exposure Effect and Context Effects. Her more recent research has been focused on understanding different models of management education, and the opportunities and challenges faced by schools of business/management.
The Latest
The mere presentation or mention of money can also have subtle effects on one’s behaviours outside of one’s conscious awareness, through the mechanism known as priming.