Inside the Mind of

Kevin Cheong

Kevin Cheong is an Adjunct Teaching Mentor at SMU and has spent the past 20 years in developing, managing and marketing tourist destinations. His tourism career started as the Sales (Commercial) Director of Sentosa and he later became the Managing Director for JTB MEEMO.


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  • 8 min read
  • Sustainable Living

While organisations may wish to leap-frog with big, bold and newsworthy changes, getting employees and their families involved in this change through participation is critical in making a difference.

Thomas Menkhoff and 1 others, Cracking the code: An introduction to incorporating sustainability into organisational DNA through induction training