Inside the Mind of

Hannah Chang

Hannah Chang serves as an Associate Professor of Marketing at Singapore Management University's Lee Kong Chian School of Business and Director, PhD Programmes. Her research focuses on Consumer Behavior, Consumer Judgment and Decision Making, Affect (feelings and moods), Consumer Experiences and Innovation and Entrepreneurship.  

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  • 8 min read
  • Digital Transformation

In recent years, modern entrepreneurship has been transformed by the scale and efficiency of internet platforms. One popular platform is online crowdfunding, where one posts on these crowdfunding platforms, and potential consumers go on this platform and decide if they want to back this project or not.

Hannah Chang, Persuading the crowd to back your innovation