Inside the Mind of
Gordon Perchthold
Gordon Perchthold is an Associate Professor of Strategic Management at Singapore Management University. His research focuses on Successful and Unsuccessful Internationalisation Practices of MNCs and Overcoming SME barriers to Internationalisation. He also taught the modules Design of Business and Management of Multinationals Across Asia.
The Latest
Visualise what 3.2 billion middle-class consumers will do for the economies in Asia, and what revenue opportunities this represents for multinationals.