Inside the Mind of

Augustine Pang

Augustine Pang serves as Professor of Communication Management (Practice); Associate Dean (Partnerships & Engagement); Academic Director, and Master of Science in Communication Management at Singapore Management University. His research focuses on Crisis management, communication and leadership, Image and reputation management and repair, and Media. Communication management: Political and public communication, public diplomacy, government communication and corporate communication.


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  • Sustainable Living

Crisis management and communication mostly examine what is said and done. But what is not said is equally important to what is said.

Augustine Pang, To speak or not to speak: How silence can be a powerful tool in crisis management and communication