Angela Leung is a Professor of Psychology at Singapore Management University. Her research focuses on Multicultural competence, Creative and innovation, Psychology of globalization, Motivated cultural cognition, and Embodied cognition. She is also the current Co-Editor-in-Chief of the Asian Journal of Social Psychology and Associate Editor of the Journal of Cross-Cultural Psychology.
Collectivistic orientation refers to people’s tendencies to prioritise group goals, such as maintaining group harmony and respecting decisions made by the collective. The current findings show that people’s personal egoistic values (i.e., values that motivate people to maximize outcomes for themselves) promote public pro-environmental behaviours to a greater extent when they also show higher levels of collectivistic orientation.