Inside the Mind of
Hannah H. Chang
Hannah H. Chang is an Associate Professor of Marketing at Singapore Management University and Director of PhD Programmes. Her main areas of work and academic research are Consumer Behavior, Consumer Judgment and Decision Making, Affect (feelings and moods), Consumer Experiences, and Innovation and Entrepreneurship.
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Every person’s voice is unique, which makes it difficult for researchers to analyse it. With artificial intelligence technology, we are able to use voice synthesis models and programme them in a way that makes comparison possible.